On International Women’s Day 2019, we launched Women Will Lead, Create, Inspire — a documentary and campaign celebrating six pioneering female artists from Nigeria, Kenya and South Africa who overcame barriers to thrive in music and business. These women— singers, producers, and mentors — embodied the power of leadership, entrepreneurship and digital literacy as universal success skills.

Women across Africa’s industries face persistent barriers to visibility, funding, and career opportunity. The campaign aimed to challenge this imbalance by showcasing female role models and driving participation on YouTube and in Google’s Grow with Google and WomenWill programs — initiatives designed to expand women’s access to digital skills, leadership training and community networks.

In collaboration with Google Creative Lab, I served as Executive Producer overseeing strategy, creative, production, and regional rollout. The campaign combined film, storytelling and live activation through regional workshops and events that trained and inspired thousands of women and girls. The result was a continent-wide movement demonstrating how technology and community can empower women to define their own paths and shape Africa’s creative future.